Discover Chugoku Shikoku

What's New

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What's New List

Things to Do

Miyajima Tour : Itsukushima Shrine Guided Tour + Oyster Farm Visit including Lecture & Lunch Experience

¥15,000

Saijo Sake Brewery Street & Kure Full-Day Guided Bus Tour

¥19,000

Onomichi Senkoji Park Shimanami Kaido Full-Day Guided Bus Tour

¥20,000

Hiroshima Style ＆ International Style OKONOMIYAKI Dinner at Mitchan Sohonten Orizuru Tower

¥3,000

【Accommodation plan】Hiroshima ＆ International Style OKONOMIYAKI Dinner at Mitchan Sohonten Orizuru Tower/Stay at Rihga Royal Hotel Hiroshima

¥16,000

Journey to Okuizumo, the Home of Japanese Swords and Tatara Iron Making, and Momen Kaido, a Merchant Town in the Izumo Plain Nurtured by the Hii River (Limited to 1 Group)

¥315,000～

2 nights and 3 days to enjoy activities and hot springs at the birthplace of ground golf in the world (accommodation: Hawai Onsen Bokoro)

¥85,000～

2 nights and 3 days to enjoy activities and hot springs at the birthplace of ground golf in the world (accommodation: Hawai Onsen Bokoro)

Hiroshima-style okonomiyaki Dinner & Hiroshima Kagura Performance near Peace Park

¥4,500

[Accommodation Plan] Popular long-established restaurant “Micchan” Okonomiyaki Dinner & Hiroshima Kagura Appreciation Set Rihga Royal Hotel Hiroshima Accommodation Plan

“Gilded Washi” tapestry making experience taught by a craftsman

¥25,000~

Japanese candle making workshop taught by the 7th generation of Omori Japanese candle shop

¥35,000~

A journey to experience the spirit of craftsmanship by exploring the tea ceremony culture in Matsue

¥21,000~

Capture Memories with a Camera! Enjoy a Japanese Journey through Castle Town in Kimono and Tea Ceremony

¥22,000~

Backstage Tour Supporting “Yuushien Garden”, Renowned for Its Seasonal Beauty

¥7,000

Enjoying Blooming Landscapes and Seasonal Harvests: A Holiday in San’yō and San’in 2days

¥115,000~

Experience Matsue’s Local Life: Traditional Culture and Local Family Interaction

¥17,800

A Sensory Journey of Mind and Spirit – Exploring Spiritual Culture at Daishoin Temple, Miyajima

¥40,000

Matsue Castle Town: A Journey Through History and Culture in Kimono

¥24,000円~

A journey to feel the spirit of craftsmanship! Experience washi papermaking and visit a washi workshop in Yakumo town

¥20,000~

Itineraries

(Day Trip) Sake Brewery Stroll in “Saijo,” a Sake Town, and Warship Tour in “Kure,” a Former Naval Port City

Click here to purchasethis model course tour After strolling through the sake bre…

(Day Trip)Immerse Yourself in Culture and Nature in Onomichi and Shimanami Kaido

Click here to purchase this model course tour Onomichi City has flourished as a p…

3nights Course to Enjoy Shikoku (Ehime, Kagawa)

You can fully enjoy Ehime and Kagawa prefecture in this course. Stay at Dogo hot spr…

(2 Days 1 Night) The Historical Romance of Hagi and the Spectacular Scenery of Motonosumi Shrine

First, in Hagi, you can explore streets filled with the spirit of the late Edo period and…

Daisen Area Highlights: A Perfect Day Trip

Discover the wonders surrounding Mt. Daisen, the highest peak in the Chugoku region and…

4nights of Feeling the Breeze of Seto Inland Sea (Hiroshima, Ehime, Kagawa, Okayama)

This is a 4nights course which you can feel the beauty of Seto inland Sea. Enjoy the&nbsp…

4nights of Going around the World Heritages(Hiroshima, Yamaguchi, Shimane, Tottori, Okayama)

In addition to the 3 World Heritages :"The Atomic Bomb Dome" "Itsukushima shrine" "I…

3nights Course to Enjoy Shikoku(Tokushima, Kochi)

Enjoy the nature and art in Tokushima and Kochi prefecture! You can experience the art at…

(2 Days 1 Night) Stay on Miyajima Island! Hiroshima World Heritage Tour and Yamaguchi’s Kintaikyo Bridge

Visit Hiroshima's two World Heritage Sites - the "Atomic Bomb Dome" and "Itsukushima Shri…

(2 Days 1 Night) Hiroshima Tour Featuring Okunoshima “Rabbit Island”

Visit Hiroshima to explore the World Heritage Site "Atomic Bomb Dome," the "Hiroshima Pea…

(Day Trip) Thrilling Experience! Enjoy Naruto Whirlpools and Otsuka Museum of Art in Tokushima

This course includes boarding a sightseeing boat to view the "Naruto Whirlpools," one …

(Day Trip) Enjoy Konpira-san and Udon Making in Kagawa

Visit "Kotohiragu Shrine," affectionately known as "Sanuki no Konpira-san," and e…

(2 Days 1 Night) Visit Kotohiragu Shrine and Shodoshima Island with its Olive-Scented Breeze in Kagawa

On the first day, visit the Special Place of Scenic Beauty "Ritsurin Garden," then enjoy …

(Day Trip) Experience History and Nature in Kochi

Visit the scenic spot "Katsurahama Park," "Kochi Castle" (one of Japan's 100 Famous Ca…

（Day trip）Ehime: A Journey Through Matsuyama’s History and Culture

After experiencing the charm of traditional crafts through Tobe-yaki pottery paint…

(Day trip)Visiting two world heritage sites in Hiroshima

Visit Hiroshima's two UNESCO World Heritage Sites - the "Atomic Bomb Dome" and "Itsuku…

(Day Trip) Sea, Mountains, and Sand Dunes! Enjoy Tottori’s Great Nature

This course visits the nationally designated Important Preservation District for Group…

(Day Trip) Beautiful Okayama: Kurashiki Bikan Historical Quarter and Okayama Korakuen Garden

Explore the beautiful white-walled streetscape of "Kurashiki Bikan Historical Quarter"…

（Day trip）Cave Exploration and a Journey Back to the Late Edo Period in Yamaguchi

Start your adventure at Akiyoshido Cave, then enjoy the vast scenery of Akiyoshidai Pl…

（Day trip）Discovering Hiroshima Through Peace Learning and Historical Exploration

From the seasonal beauty of the historic daimyo garden "Shukkeien" to the World Herita…

Travel Tips

EDION PEACE WING HIROSHIMA: More Than Just Football! A Comprehensive Guide to Hiroshima’s New Landmark

A new landmark was born in the city of Hiroshima in February 2024. Its name is "EDION PEA…

San’in Region: Another Japan Woven from Water and Earth

Japan still hides unseen charms. This time, we introduce the San'in region, located in th…

Kure: A City Where Hiroshima’s History and Culture Live On – Former Naval Port City

Table of Contents1. Basic Information about Kure2. Kure: A Former Naval Port City3. Kure'…

Discover the Charm of Mochi, Japan’s Soul Food!

Hello to all visitors to Japan! Today, we'd like to introduce you to a special food de…

Experience Japanese Culture! A Travel Etiquette Guide You’ll Want to Know

The Chugoku-Shikoku region is blessed with rich nature, history, and warm-hearted people.…

Onsen Awards 2025: Kinoe Onsen Hotel Seifukan Crowned #1 in Scenic View Category for 2 Consecutive Years & #2 in Cuisine Excellence!

Nestled between Honshu and Shikoku, overlooking the tranquil Seto Inland Sea, Kinoe Onsen…

Embrace Tradition: A Special New Year’s Experience in Japan

The period from late December to early January, known as "Nenmatsu-Nenshi" (year-end and …

Top 3 Autumn Foliage Spots in Tokushima – Enjoy Fall Colors in the Chugoku-Shikoku Region

This is the fourth installment in our series introducing autumn foliage spots in the Chug…

Top 3 Autumn Foliage Spots in Okayama – Enjoy Fall Colors in the Chugoku-Shikoku Region

This is the third installment in our series introducing autumn foliage spots in the Chugo…

Top 3 Autumn Foliage Spots in Kagawa – Enjoy Fall Colors in the Chugoku-Shikoku Region

This is the second installment in our series introducing autumn foliage spots in the Chug…

Top 5 Autumn Foliage Spots in Hiroshima – Enjoy Fall Colors in the Chugoku-Shikoku Region

The hot summer has ended and it's getting cooler. In our autumn column series, we'll intr…

Shimanto River: A Soul-Soothing Journey to Japan’s Last Clear Stream

Hello everyone! Today, we're exploring one of Japan's hidden gems - the Shimanto River. H…

Hiroshima’s New Symbol “HIROSHIMA ORIZURU TOWER” – Introducing a Scenic Spot Filled with Wishes for Peace

There's a special place we'd love for all visitors to Hiroshima to experience. It's the "…

Healthy & Ethical Cuisine in Hiroshima: A Diverse Food Guide for International Tourists

An increasing number of foreign visitors to Japan are seeking healthy meals, specific die…

Hiroshima Streetcar: A Riding Guide for Foreign Tourists

Table of Contents1. Introduction2. Preparation Before Boarding3. How to Ride4. How to P…

Sanuki Udon: Savoring the Passion of “Udon Prefecture”

Table of Contents1. Basic Information on Sanuki Udon2. Udon Discussion between Sales Mana…

Water in the Chugoku-Shikoku Region: Surprising Safety and Deliciousness

Table of Contents:1. Introduction2. Shocking Fact: You Can Drink Tap Water!3. Delicious…

Onomichi: The Cat Town

Table of Contents1. Basic Information about Onomichi2. The Charms of Onomichi - Strolli…

A Complete Guide to Japan’s Rainy Season “Tsuyu” for International Visitors

Table of Contents:1. What is the Rainy Season?2. Rainy Season in the Chugoku-Shikoku Re…

Horseback Riding Adventure at Mount Daisen Riding Center: An Unforgettable Experience for Beginners

Nestled at the foot of the lush Mount Daisen lies the Daisen Riding Center. I recently ha…

The Atomic Bomb Dome in Hiroshima prefecture.

Tsuyama Kakuzan Park and Tsuyama Castle in Okayama Prefecture, where cherry blossoms are in full bloom.

Setouchi Shimanami Kaido and islands in the Seto Inland Sea.

Kagura, a traditional culture passed down in the Chugoku and Shikoku region.

Discover Japan's Hidden Charms Beyond the Big Cities

Welcome to the Chugoku Shikoku region! Located between Kansai and Kyushu, this area is filled with Japanese charm distinct from Tokyo or Osaka. With the islands of the Seto Inland Sea, the nature of the Chugoku Mountains, and World Heritage sites like the Atomic Bomb Dome and Itsukushima Shrine, there are plenty of places to experience history, culture, and nature. Enjoy discovering a new side of Japan away from the urban hustle and bustle, at a relaxed pace.
Our website offers:
- Comprehensive information on popular attractions and hidden gems
- Various model itineraries to help plan your trip
- Unique local experiences and activities for purchase
- Customized travel plan consultations available
Experience the depth of Japan that you can't find in urban areas. Let us help you discover the unique charm of the Chugoku Shikoku region.

What's New

Things to Do

Itineraries

Travel Tips

Discover Japan's Hidden Charms Beyond the Big Cities

JTB Hiroshima Branch Japan Inbound Tourism Team