| Discover Chugoku Shikoku

What's New

2025.10.30: “Things to Do” Page Renewed! Up to 30% OFF Campaign for Early Birds!

2025.07.15: Popular Pages Ranking (May 14 – July 14)

2025.06.13: Tour Package Now on Sale: Experience San’in’s Two Great Fireworks Festivals – “Matsue Suigou Festival” and “Yonago Gainamatsuri”

What's New List

Things to Do

“Things to Do” Page Renewed! Up to 30% OFF Campaign for Early Birds!

Miyajima Tour : Itsukushima Shrine Guided Tour + Oyster Farm Visit including Lecture & Lunch Experience

¥15,000

¥12,000

Matsue Castle Tower Tour with Samurai Warrior Guide

¥5,000

Forest Experience -Immerse Yourself In Chizu’s Forestry Cultural Landscape And Spend Time In Harmony With Nature-

¥100,000

Manga Pilgrimage Tour! Journey to Gosho Aoyama Hometown Museum and GeGeGe no Kitaro’s Roots

¥25,000~

Eat The Cultural Landscape Forest – Rural Life As A “on To Hoko” (gratitude And Service) –

¥350,000

Forestry Experience -Traditional Forestry Experience: Touching The Blessings And Techniques Of Chizu Cedar –

¥100,000

Ancient Architecture Experience -Experience The Ancient Architecture Of Chizu’s Historic Post Town –

¥100,000

Tottori Sand Dunes: Fat Bike Tour & Sand Museum

¥11,000

A journey to experience the spirit of craftsmanship by exploring the tea ceremony culture in Matsue

¥21,000~

“IWAMI-KAGURA” Premium Viewing Tour: Experience Authentic Japanese Culture – Day Trip

¥139,000

Capture Memories with a Camera! Enjoy a Japanese Journey through Castle Town in Kimono and Tea Ceremony

¥22,000~

Backstage Tour Supporting “Yuushien Garden”, Renowned for Its Seasonal Beauty

¥7,000

Kurayoshi White-Walled Storehouse District & Traditional Craft Experience Tour

¥7,000

Private Kagura Viewing Experience & Walk around the World Heritage “Iwami Ginzan and its surroundings” (Departure and return to Hiroshima)

¥140,700~

2-Day Handcrafted Violin Making & Tottori Discovery Tour

¥200,000~

A journey through the history of steel and the craft of artisans: An experience of making your own knife and the tradition of Japan

¥84,000~

2-Day San’in Cultural & Nature Journey from Hiroshima: Zen Meditation, En-Jizo Crafting & Kaike Onsen Stay

¥84,000~

Enjoying Blooming Landscapes and Seasonal Harvests: A Holiday in San’yō and San’in 2days

¥115,000~

Itineraries

3nights Course to Enjoy Shikoku (Ehime, Kagawa)

You can fully enjoy Ehime and Kagawa prefecture in this course. Stay at Dogo hot spr…

(2 Days 1 Night) The Historical Romance of Hagi and the Spectacular Scenery of Motonosumi Shrine

First, in Hagi, you can explore streets filled with the spirit of the late Edo period and…

Daisen Area Highlights: A Perfect Day Trip

Discover the wonders surrounding Mt. Daisen, the highest peak in the Chugoku region and…

4nights of Feeling the Breeze of Seto Inland Sea (Hiroshima, Ehime, Kagawa, Okayama)

This is a 4nights course which you can feel the beauty of Seto inland Sea. Enjoy the&nbsp…

4nights of Going around the World Heritages(Hiroshima, Yamaguchi, Shimane, Tottori, Okayama)

In addition to the 3 World Heritages :"The Atomic Bomb Dome" "Itsukushima shrine" "I…

3nights Course to Enjoy Shikoku(Tokushima, Kochi)

Enjoy the nature and art in Tokushima and Kochi prefecture! You can experience the art at…

(2 Days 1 Night) Stay on Miyajima Island! Hiroshima World Heritage Tour and Yamaguchi’s Kintaikyo Bridge

Visit Hiroshima's two World Heritage Sites - the "Atomic Bomb Dome" and "Itsukushima Shri…

（2 Days 1 Night）Hiroshima Tour Featuring Okunoshima “Rabbit Island”

Visit Hiroshima to explore the World Heritage Site "Atomic Bomb Dome," the "Hiroshima Pea…

(Day Trip) Thrilling Experience! Enjoy Naruto Whirlpools and Otsuka Museum of Art in Tokushima

This course includes boarding a sightseeing boat to view the "Naruto Whirlpools," one …

(Day Trip) Enjoy Konpira-san and Udon Making in Kagawa

Visit "Kotohiragu Shrine," affectionately known as "Sanuki no Konpira-san," and e…

(2 Days 1 Night) Visit Kotohiragu Shrine and Shodoshima Island with its Olive-Scented Breeze in Kagawa

On the first day, visit the Special Place of Scenic Beauty "Ritsurin Garden," then enjoy …

(Day Trip) Experience History and Nature in Kochi

Visit the scenic spot "Katsurahama Park," "Kochi Castle" (one of Japan's 100 Famous Ca…

（Day trip）Ehime: A Journey Through Matsuyama’s History and Culture

After experiencing the charm of traditional crafts through Tobe-yaki pottery paint…

(Day trip)Visiting two world heritage sites in Hiroshima

Visit Hiroshima's two UNESCO World Heritage Sites - the "Atomic Bomb Dome" and "Itsuku…

(Day Trip) Sea, Mountains, and Sand Dunes! Enjoy Tottori’s Great Nature

This course visits the nationally designated Important Preservation District for Group…

(Day Trip) Beautiful Okayama: Kurashiki Bikan Historical Quarter and Okayama Korakuen Garden

Explore the beautiful white-walled streetscape of "Kurashiki Bikan Historical Quarter"…

（Day trip）Cave Exploration and a Journey Back to the Late Edo Period in Yamaguchi

Start your adventure at Akiyoshido Cave, then enjoy the vast scenery of Akiyoshidai Pl…

（Day trip）Discovering Hiroshima Through Peace Learning and Historical Exploration

From the seasonal beauty of the historic daimyo garden "Shukkeien" to the World Herita…

（Day trip）Discover the Beauty of the Four Seasons and History! Matsue Castle, Japanese Garden & Horikawa Sightseeing Boat

　　　　　　　　　　　　　　　 Explore Yuushien, the largest circuit-style Japanese garden in the …

(2 Days 1 Night) Find Love at Izumo Taisha! Shimane Shrine Pilgrimage

Visit the sacred Izumo Taisha Shrine where countless deities gather, Matsue Castle - a na…

Travel Tips

Top 3 Autumn Foliage Spots in Kagawa – Enjoy Fall Colors in the Chugoku-Shikoku Region

This is the second installment in our series introducing autumn foliage spots in the Chug…

Top 5 Autumn Foliage Spots in Hiroshima – Enjoy Fall Colors in the Chugoku-Shikoku Region

The hot summer has ended and it's getting cooler. In our autumn column series, we'll intr…

Shimanto River: A Soul-Soothing Journey to Japan’s Last Clear Stream

Hello everyone! Today, we're exploring one of Japan's hidden gems - the Shimanto River. H…

Hiroshima’s New Symbol “HIROSHIMA ORIZURU TOWER” – Introducing a Scenic Spot Filled with Wishes for Peace

There's a special place we'd love for all visitors to Hiroshima to experience. It's the "…

Healthy & Ethical Cuisine in Hiroshima: A Diverse Food Guide for International Tourists

An increasing number of foreign visitors to Japan are seeking healthy meals, specific die…

Hiroshima Streetcar: A Riding Guide for Foreign Tourists

Table of Contents1. Introduction2. Preparation Before Boarding3. How to Ride4. How to P…

Sanuki Udon: Savoring the Passion of “Udon Prefecture”

Table of Contents1. Basic Information on Sanuki Udon2. Udon Discussion between Sales Mana…

Water in the Chugoku-Shikoku Region: Surprising Safety and Deliciousness

Table of Contents:1. Introduction2. Shocking Fact: You Can Drink Tap Water!3. Delicious…

Onomichi: The Cat Town

Table of Contents1. Basic Information about Onomichi2. The Charms of Onomichi - Strolli…

A Complete Guide to Japan’s Rainy Season “Tsuyu” for International Visitors

Table of Contents:1. What is the Rainy Season?2. Rainy Season in the Chugoku-Shikoku Re…

Horseback Riding Adventure at Mount Daisen Riding Center: An Unforgettable Experience for Beginners

Nestled at the foot of the lush Mount Daisen lies the Daisen Riding Center. I recently ha…

The Tale of Hiroshima Oysters: A Culinary Journey to Taste the Milk of the Sea

Table of Contents:1. Introduction2. A Gift from the Sea: The Allure of Hiroshima Oyster…

Savor the Spring Flavors of Chugoku Shikoku Region!

Hello everyone! When you think of spring in Japan, it's not just about cherry blossoms. T…

Tottori Prefecture: The Kingdom of Dorayaki

Table of Contents1. Introduction2. The Dorayaki Scene in Tottori3. Unique Features of T…

Miyajima Ferry Guide: Choose the Best Option for Your Island Adventure!

Welcome to Miyajima, Hiroshima's enchanting island! Today, we're sharing insider tips abo…

Delicious Fruit Journey Through 9 Prefectures of Chugoku-Shikoku: Enjoying Regional Flavors by Season and Origin

The Chugoku-Shikoku region is known for its diverse fruit production, blessed with rich n…

Experience Cherry Blossoms in Chugoku and Shikoku Regions: Spring 2025

Hello, cherry blossom enthusiasts! The sakura season is approaching, and we're excited to…

Ramen Tour of Chugoku and Shikoku Regions : A Journey Through Local Flavors

Hello, ramen lovers! Today, we're introducing you to the unique and delicious ramen of th…

Complete Guide to Kintai Bridge: From Must-Sees to Hidden Gems – A Local’s Guide to Enjoyment

Hello! Today, we'll thoroughly explain the charm of Kintai Bridge, a famous landmark in I…

Hiroshima Saijo Sake Journey: Breweries and Gourmet Pairing Lunch ～Unveil Japan’s Sake Culture and Flavors～

#Inbound Group Tour for International Visitors The area around Saijo Station in Higash…

The Atomic Bomb Dome in Hiroshima prefecture.

Tsuyama Kakuzan Park and Tsuyama Castle in Okayama Prefecture, where cherry blossoms are in full bloom.

Setouchi Shimanami Kaido and islands in the Seto Inland Sea.

Kagura, a traditional culture passed down in the Chugoku and Shikoku region.

Discover Japan's Hidden Charms Beyond the Big Cities

Welcome to the Chugoku Shikoku region! Located between Kansai and Kyushu, this area is filled with Japanese charm distinct from Tokyo or Osaka. With the islands of the Seto Inland Sea, the nature of the Chugoku Mountains, and World Heritage sites like the Atomic Bomb Dome and Itsukushima Shrine, there are plenty of places to experience history, culture, and nature. Enjoy discovering a new side of Japan away from the urban hustle and bustle, at a relaxed pace.
Our website offers:
- Comprehensive information on popular attractions and hidden gems
- Various model itineraries to help plan your trip
- Unique local experiences and activities for purchase
- Customized travel plan consultations available
Experience the depth of Japan that you can't find in urban areas. Let us help you discover the unique charm of the Chugoku Shikoku region.

What's New

Things to Do

Itineraries

Travel Tips

Discover Japan's Hidden Charms Beyond the Big Cities

JTB Hiroshima Branch Japan Inbound Tourism Team