Magnificent Scenery Where the Sea and Sky Intersect: The Seto Inland Sea Shimanami Kaido.

【Festival】Niihama Taiko Festival (Ehime Prefecture)

“Katsuo no Tataki” with a Rich Flavor from Traditional Straw Grilling.

The beautiful five-arched bridge over the Nishiki River, “Kintaikyo”

Chugoku Shikoku region Gourmet

Discover the Charm of Mochi, Japan’s Soul Food!

Hello to all visitors to Japan! Today, we'd like to introduce you to a special food deeply rooted in Japanese culinary culture: "Mo…

Chugoku Shikoku region Tourist attraction

Experience Japanese Culture! A Travel Etiquette Guide You’ll Want to Know

The Chugoku-Shikoku region is blessed with rich nature, history, and warm-hearted people. To help you deepen your understanding of Jap…

Hiroshima Prefecture Gourmet

Onsen Awards 2025: Kinoe Onsen Hotel Seifukan Crowned #1 in Scenic View Category for 2 Consecutive Years & #2 in Cuisine Excellence!

Nestled between Honshu and Shikoku, overlooking the tranquil Seto Inland Sea, Kinoe Onsen Hotel Seifukan is an exceptional ryokan loca…

Chugoku Shikoku region Tradition,Culture

Embrace Tradition: A Special New Year’s Experience in Japan

The period from late December to early January, known as "Nenmatsu-Nenshi" (year-end and New Year), is one of the most significant tim…

Tokushima Prefecture Tourist attraction

Top 3 Autumn Foliage Spots in Tokushima – Enjoy Fall Colors in the Chugoku-Shikoku Region

This is the fourth installment in our series introducing autumn foliage spots in the Chugoku-Shikoku region.  Our fourth destinatio…

Okayama Prefecture Tourist attraction

Top 3 Autumn Foliage Spots in Okayama – Enjoy Fall Colors in the Chugoku-Shikoku Region

This is the third installment in our series introducing autumn foliage spots in the Chugoku-Shikoku region.  Our third destina…

Kagawa Prefecture Tourist attraction

Top 3 Autumn Foliage Spots in Kagawa – Enjoy Fall Colors in the Chugoku-Shikoku Region

This is the second installment in our series introducing autumn foliage spots in the Chugoku-Shikoku region  - featuring Kagawa Pre…

Hiroshima Prefecture Tourist attraction

Top 5 Autumn Foliage Spots in Hiroshima – Enjoy Fall Colors in the Chugoku-Shikoku Region

The hot summer has ended and it's getting cooler. In our autumn column series, we'll introduce fall foliage spots in the Chugoku-Shiko…

Kochi Prefecture Tourist attraction

Shimanto River: A Soul-Soothing Journey to Japan’s Last Clear Stream

Hello everyone! Today, we're exploring one of Japan's hidden gems - the Shimanto River. Have you heard of it? Flowing gracefully throu…

Hiroshima Prefecture Tourist attraction

Hiroshima’s New Symbol “HIROSHIMA ORIZURU TOWER” – Introducing a Scenic Spot Filled with Wishes for Peace

There's a special place we'd love for all visitors to Hiroshima to experience. It's the "HIROSHIMA ORIZURU TOWER", standing right next…

Hiroshima Prefecture Gourmet

Healthy & Ethical Cuisine in Hiroshima: A Diverse Food Guide for International Tourists

An increasing number of foreign visitors to Japan are seeking healthy meals, specific dietary options, or environmentally and animal-f…

Hiroshima Prefecture Tourist attraction

Hiroshima Streetcar: A Riding Guide for Foreign Tourists

Table of Contents1. Introduction2. Preparation Before Boarding3. How to Ride4. How to Pay the Fare5. Etiquette and Things to Note6. …