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Ehime Prefecture

Ehime Prefecture offers diverse tourist attractions, including Dogo Onsen, said to be Japan's oldest hot spring, and the cycling road of the Shimanami Kaido. It's also known for its citrus fruit production and rich food culture.
- LOCATION: Northwestern part of Shikoku
- RECOMMENDED SPOTS: Dogo Onsen, Shimanami Kaido, Matsuyama Castle, Uchiko Town Preservation District
- MUST-TRY FOODS: Taimeshi (sea bream rice), Jakoten (fried fish cake), Matsuyama-zushi, Imabari yakibuta tamago meshi (roast pork and egg rice)
- LOCAL SPECIALITIES: Iyokan citrus, Towels, Iyo-kasuri fabric
- About 1 hour 20 minutes by plane from TOKYO
- MASCOT: Mican
(Image:©2011ehime pref.mican#608019)

Ehime Prefecture Tradition,Culture

【Festival】Niihama Taiko Festival (Ehime Prefecture)

Photo provided by: The Ehime Prefecture Tourism and Products Association Across Japan, there are numerous traditional festivals tha…

Ehime Prefecture Tourist attraction

“Matsuyama Castle”, the last complete castle architecture from the Edo period over 400 years ago.

Matsuyama Castle, built over a span of 25 years, is in the center of Matsuyama City, Ehime Prefecture. The "Matsuyama Castle Ruins" ar…

Chugoku Shikoku region Tourist attraction

Magnificent Scenery Where the Sea and Sky Intersect: The Seto Inland Sea Shimanami Kaido.

The Seto Inland Sea Shimanami Kaido is a roughly 60-kilometer road that connects Onomichi City in Hiroshima Prefecture with Imabari Ci…

Ehime Prefecture Gourmet

Deliciousness Seeping from Sea Bream: Ehime Prefecture’s Tai-meshi

For visitors to Ehime Prefecture, we recommend you tasting the local specialty dish, “Tai-meshi”. Tai-meshi is a dish of rice cooked w…

Ehime Prefecture Nature

Shimanami Kaido 2 Great Scenic Tour by E-bike (Kurushima Kaikyo Bridge and Mt. Kirō Observatory) 

[Available for purchase on this site!]Drive through the world's first triple suspension bridge “Kurushima Kaikyo Bridge” to Oshima by …

Ehime Prefecture Nature

I’m going with a special guide!! A Journey to Touch the Unknown Original Scenery of Japan (Shirainotaki-fall Edition) 

【Available for purchase on this site!】Special guide (English available) and pottering to “Shirainotaki-fall” is a rich natural so…

Ehime Prefecture Tradition,Culture

Making bamboo traditional crafts in Dogo

【Available for purchase on this site! 】Iyochiku crafts are one of the traditional crafts of Ehime. Baskets (baskets) made using h…

Ehime Prefecture Nature

A plan to enjoy island time with a selectable kayak or SUP 

【Available for purchase on this site! 】Omishima, the "island of the gods," floats on the Shimanami Kaido. A rare tuk-tuk will pic…

Ehime Prefecture Tourist attraction

Taxi Transfer Included! A Stroll Around the Goryo Sanso and Cinema with a Private Guide

【Available for purchase on this site!】Welcome to Ozu City in Ehime, often referred to as the "Little Kyoto of Iyo". This castle town w…

Ehime Prefecture Tourist attraction

【It`s OK to come Empty-handed】Fishing and private lunch in Matsuyama (”2-hour + Meal Course”)

【Available for purchase on this site!】This is a great tour for people who desire to fish at the local! We can arrange a private boat f…

Ehime Prefecture Nature

I’m going with a special guide!! A Journey to Touch the Unknown Original Scenery of Japan(MTB Edition)

【Available for purchase on this site!】Together with a special guide (available in English), let's enjoy MTB on trails that have existe…