Travel Tips

Ehime Prefecture

Ehime Prefecture offers diverse tourist attractions, including Dogo Onsen, said to be Japan's oldest hot spring, and the cycling road of the Shimanami Kaido. It's also known for its citrus fruit production and rich food culture.
- LOCATION: Northwestern part of Shikoku
- RECOMMENDED SPOTS: Dogo Onsen, Shimanami Kaido, Matsuyama Castle, Uchiko Town Preservation District
- MUST-TRY FOODS: Taimeshi (sea bream rice), Jakoten (fried fish cake), Matsuyama-zushi, Imabari yakibuta tamago meshi (roast pork and egg rice)
- LOCAL SPECIALITIES: Iyokan citrus, Towels, Iyo-kasuri fabric
- About 1 hour 20 minutes by plane from TOKYO
- MASCOT: Mican
(Image:©2011ehime pref.mican#608019)

Ehime Prefecture Tradition,Culture

【Festival】Niihama Taiko Festival (Ehime Prefecture)

Photo provided by: The Ehime Prefecture Tourism and Products Association Across Japan, there are numerous traditional festivals tha…

Ehime Prefecture Tourist attraction

“Matsuyama Castle”, the last complete castle architecture from the Edo period over 400 years ago.

Matsuyama Castle, built over a span of 25 years, is in the center of Matsuyama City, Ehime Prefecture. The "Matsuyama Castle Ruins" ar…

Chugoku Shikoku region Tourist attraction

Magnificent Scenery Where the Sea and Sky Intersect: The Seto Inland Sea Shimanami Kaido.

The Seto Inland Sea Shimanami Kaido is a roughly 60-kilometer road that connects Onomichi City in Hiroshima Prefecture with Imabari Ci…

Ehime Prefecture Gourmet

Deliciousness Seeping from Sea Bream: Ehime Prefecture’s Tai-meshi

For visitors to Ehime Prefecture, we recommend you tasting the local specialty dish, “Tai-meshi”. Tai-meshi is a dish of rice cooked w…